As a Digital Marketing Minor student, you will follow online marketing courses provided by Google which are designed to enhance your knowledge and grow your career. Each block requires at least one completed online course that will provide you with a certificate after completion. Both certificates are compulsory and a prerequisite to pass the individual assignment.
All of the certificates and courses are aligned with the course content.
The Google Digital Garage course is the compulsory certificate for block 1. The Fundamentals of Digital Marketing, with 26 different modules, will teach you the basics of digital marketing with different assignments and real-life examples.
The Google Analytics for Beginners course is the compulsory certificate for block 2. The course will guide you through the basics of Analytics with practice in the interface. It exists of 4 modules.
You are also strongly encouraged to obtain additional certificates such as Advanced Google Analytics or other credible certifications in digital marketing. You are entitled to receive a bonus point of 0.5 per block if you obtain one or more additional certificates.