Guest Speakers

With the focus on both strategic and practical approaches, the Digital Marketing Minor provides the students with an opportunity to meet with a number of guest speakers with years of experience in digital marketing. Each of the guest speakers is ready to inspire the students on a different topic in accordance with the real, professional digital marketing context. 

Interested in becoming a guest speaker? Click here

Examples of Guest Lectures

Abigail Egle Zilinskaite

SaaS Product Marketer passionate about go-to-market, data analytics

I have a Master’s degree and over 7 years of experience in Marketing. I’ve spent the last 3 years specializing in B2B SaaS and MarTech Product Marketing. I found my calling, as I love figuring out how to position a product and working in cross-functional teams. To me, product marketing at its best is firstly listening, then making data-driven decisions, a dab of creativity, and constantly trying out new ideas.

Daniël Granja Baltazar

Growth Hacker at Ice Cream Media

I am pursuing a master’s degree in Marketing Management at Tilburg University. Meanwhile I am putting my knowledge of sales and marketing into practice at Vaqancies (in Amsterdam), where I work part-time as a Growth Hacker. 

Bert van Loon

Co-Founder Content Marketing Fast Forward

Bert has 20+ years experience in (cross media) business communication and publishing: Strategic Development, Business Development, Communication strategies, Content Marketing, Concepts en Campaigns.

Ingmar de Lange

Brand strategist / Merkstrateeg.

Ingmar is an innovative brand strategist, passionately making brands better, more authentic and more effective. With more than 20 years of strategic experience and breakthrough thinking, he is a thought leader on building brands in the digital age.

Philip Jordanov

Cognitive Neuropsychologist at Neurofied.

I’m helping organisations apply insights from behavioural psychology and neuroscience.

Jaime Infante Ferreira

Managing Partner at Lead Today

With over 12 years of experience in different industries, I dare say that we have knowledge of marketing and sales within the B2B and non-profit sector. The work at Lead Today consists of exploiting marketing and sales opportunities in B2B and non-profit organizations to enable business growth. .

Eduard Blacquière

Freelance Digital Marketing Consultant.

We were introduced to how digital marketing is used in businesses today and looked at current as well as future technological trends.

Steven Westerkamp

Senior Partner Solution Engineer at Dell.

We discussed the following question:
How does the digital transformation affect doing business?

Meike Weverink

Freelance Marketing Professional.

Ms. Weverink inspired us and shared stories about the key ingredients for successful product innovation.

Jasper den Hoedt

Digital Marketing Trainee at DesignPro.

This lecture on website content (and related topics) will give you an understanding on how to structure, create and optimize high-performance web content.

Gerda Van Ballegooijen

Library Coordinator at RBS .

In this lecture, we learned how to find relevant, credible, and evaluate academic sources. 

Frans van der Reep

A Thought-Leader.

Frans is well-known for his ability to recognize meaningless hype and identify whether solutions really fits the problems they are marketed for. He talked about “the dark side of the Internet”. 

Martijn Hertog

Marketing Automation Specialist at LeadToday.

Martijn Hertog is Marketing Automation specialist at Lead Today. During his lecture he talked about Marketing Automation for B2B and gave tips to get the most out of your platform.

Marcel Duits

Entrepreneur.

Marcel informed us about the impact of Digital Marketing on business, its key challenges, failures, success factors and impact on companies from the perspective of an entrepreneur and growth accelerator. 

Neli Zapryanova

Fashion Blogger at Defined Fashion.

Neli talks about her journey as a brand manager at Agents of Style and as a fashion blogger at Defined Fashion. She introduced us to the concept of affiliate marketing.

Phuong Hoan Le

lecturer and PhD Candidate in media and communication at Erasmus University Rotterdam.

This lecture was based on a series of sales workshops that she provided at Hewlett Packard Enterprise. The topic of organizational identification was inspired by her earlier research on social selling.

Camilla Borgmo

Digital Marketing Manager at Philips.

Camilla teaches us some of her knowledge in her lecture on the topic of Customer Experience and Customer Engagement through digital marketing, through B2B examples.

Marieke van der Weiden

Trendwatcher I Keynote speaker and Executive Director at TRUUS.

Marieke talked about the principles and ways to do guerrilla marketing in the past and the future and  shared with us her experiences and knowledge.  

Anna Stoiloudi

Social Media Manager at Philips.

Anna talked about social media marketing in her lecture and presented an example of a real life social media campaign. 

Daniel Otten

SEO specialist at HelloPrint & DMM alumni.

. During his lecture he provided an overarching perspective of what SEO is and all the ways it impacts an e-commerce business.

Margot van Brakel

Key-note speaker & Storyteller about the future and Communication strategist at Rabobank.

Margot van Brakel has over 20 years of experience in communication and organizational change. In her lecture she combines a philosophical vision with a practical approach. 

Jorian Damen

Online consultant at Growth Minded.

 Jorian teaches us how you can influence the end result by conducting small experiments with data-driven marketing. 

Ferdinand Koelewijn

Director at Growth Tribe.

Ferdinand teaches us that it’s not just about being faster and having better quality, it’s also about using lean methodologies to offer the right education to the right people at the right time.
Paul challenges user centered design with the dynamic variables of the web in his lecture.  Getting a understanding of what the user actually wants, is critical for making your design successful.