Guest Speakers

With the focus on both strategic and practical approaches, the Digital Marketing Minor provides the students with an opportunity to meet with a number of guest speakers with years of experience in digital marketing. Every guest speakers is ready to inspire the students on a different topic in accordance with real-life and professional digital marketing advice. 

Interested in becoming a guest speaker? Click here

Esmé van Dijk

Social Advertising Specialist

Lecture Topic: Social Media Campaigns

Cristian van Nispen

Data Director at DEPT®

Lecture Topic: Digital Marketing Trends

Cristian works as a data director at Dept – an international digital agency of experienced thinkers & makers, uniting creativity, technology, and data to reinvent & accelerate digital businesses. With the data teams at Dept we follow a simple principle: Build, Measure, Learn. Whatever the platform, campaign, or project: going live is not the end, it is the beginning. It is never finished.

Manon Eijhout

Digital Marketing Consultant (SEO) at DEPT®

Lecture topic: Social Media Marketing

Ron Driesen

E-mail Marketeer at 100%Email

Lecture Topic: Data Driven Marketing

As an Email Marketer, Ron is the bridge between client needs and technology. In collaboration with the client, he develops awesome campaigns to inspire and excite people. Together with Campaign Developers, they translate these wishes into technology. This way they make sure that every recipient gets to see the right message without receiving unwanted emails.

Adam Murphy

Experience Director at Phillips Design

Lecture Topic: Brand Experience

Adam specialises in brand creation, brand experience, communication design, and design thinking, working for the past 20 years leading design projects for global brands. Adam’s current role is Experience Director for Philips Experience Design, where he is driving inclusive brand experiences, and using creativity as a tool for sustainable growth.

Matthijs van Drunen

UX Designer at NS International

Lecture topic: Content Marketing

Erik Dubbeldeman

Country Manager Benelux at ShowHeroes

More than 10 years of experience in sales, business development and entrepreneurship makes Erik a professional business partner. Erik is creative, result driven and empathetic. This makes him an expert in achieving results. Getting things done is his motto and he is passionate about technology, innovation and sports.

Sebastien Girardin

Senior Digital Marketing Consultant at DEPT®

Lecture Topic: E-Commerce

In his current role as paid media consultant, Sebastien is responsible for helping clients and offering them tailor made strategic solutions regarding all paid media related challenges. I love to challenge myself, clients and colleagues to make sure that we adapt and learn in the dynamic field of digital marketing.

Roland Krijger

Digital Communication Manager at NN Group & DMM Alumni

Lecture topic: Digital Campaigns

Within NN Group, Roland is responsible for the digital corporate communication strategy and execution. He has more than 8 years of experience in the financial industry. Besides his job, Roland is a student of the Executive MSc in Corporate Communication at the Rotterdam School of Management. In his lecture, he will focus on how digital communication is executed on a corporate level, and he also touches upon what (digital) marketing and communication can learn from each other.

Abigail Egle Zilinskaite

Head of Product Marketing at Harbr Data

Lecture topic: AB-Testing

Abigail is a product marketer with a master’s degree in Marketing and over eight years of digital marketing experience. With a background in market research and advertising, including running her own agency, Abigail’s area of expertise is simplifying complex B2B tech products, positioning them, and giving them a human voice to resonate with the audience. Abigail is an advocate for “dumbing things down“.

Becky Nascimento

Marketing Director- Iglo Nederland

Lecture topic: Reviving a brand icon; the revitalisation of Captain Iglo

Becky is an FMCG marketing director with over 15 years experience of building global household brands. Having worked in the beer industry, baby food, pet food and now frozen food, she’s an advocate of accessible healthy eating in a sustainable way. Becky puts people development at the heart of her leadership. She is passionate about personal growth, the growth of those in her team, as well as those who will lead the industry in the future. She’s training to be a professional coach and enjoys sharing her experiences through public speaking at networking events and as a guest lecturer.


Bert van Loon

Co Founder Content Marketing Fast Forward

Lecture topic: Content Marketing

Bert has 20+ years experience in (cross media) business communication and publishing: strategic development, business development, communication strategies, content marketing, concepts and campaigns.

Ingmar de Lange

Brand strategist / Merkstrateeg

Lecture topic: Online Branding & Positioning

Ingmar is an innovative brand strategist, passionately making brands better, more authentic and more effective. With more than 20 years of strategic experience and breakthrough thinking, he has become leader in building brands in the digital age.

Philip Jordanov

Cognitive Neuropsychologist at Neur

Lecture topic: Neuropsy. in Customer Journeys

Students have described Philip’s lecture in neuropsychology as the most interesting 90 minutes of the entire minor. Currently, Philip is helping organisations apply insights from behavioural psychology and neuroscience to better their results and understand their clients from an unique perspective.

Jaime Infante Ferreira

Managing Partner at Lead Today

“With over 12 years of experience in different industries, I dare say that we have knowledge of marketing and sales within the B2B and non-profit sector. The work at Lead Today consists of exploiting marketing and sales opportunities in B2B and non-profit organisations to enable business growth.”

Eduard Blacquière

Freelance Digital Marketing Consultant

Lecture topic: Technological Trends

Eduard Blacquière brilliantly introduces the digital marketing minor students into how digital marketing is used in organisations today. Additionally, he addresses the current and future technological trends.

Steven Westerkamp

Senior Partner Solution Engineer at Dell

Lecture topic: Digital Transformation

Steven discusses and hosts a thought provoking lecture around the question:
“How does the digital transformation affect doing business?”

Meike Weverink

Freelance Marketing Professional

Lecture topic: Digital Strategy lessons learned

Ms. Weverink organises an inspiring lecture and shares fascinating stories about the key concepts and ideas behind successful product innovation.

Frans can der Reep

A Thought-Leader

Frans is well-known for his ability to recognise meaningless hype and identify whether solutions really fit the problem that they are marketed for. He talked about “the dark side of the Internet”.

Gerda Van Ballegooijen

Library Coordinator at RBS

Lecture topic: Academic Sources

Gerda’s informative lecture on how to find relevant, credible and informative sources and on how to evaluate them, proved to be extremely important for students.

Martijn Hertog

Marketing Automation Specialist at LeadToday

Martijn Hertog is a Marketing Automation specialist at Lead Today. During his lecture, Martijn spoke about marketing automation on a B2B level and revealed tips to get the most out of your platform.

Marieke van der Weiden

Trendwatcher I Keynote speaker and Executive Director at TRUUS

Marieke speaks about the principles and processes behind guerrilla marketing. She shares her experiences and knowledge on the subject, which proves to be a very insightful lecture.

Neli Zapryanova

Fashion Blogger at Defined Fashion

Neli speaks about her journey as a brand manager at Agents of Style and as a fashion blogger at Defined Fashion. She introduces the students to the concept of affiliate marketing.

Phuong Hoan Le

Lecturer, PhD Candidate in Media at Erasmus University Rotterdam

This lecture is based on a series of sales workshops that Phuong has previously hosted at Hewlett Packard Enterprise. The topic of organisational identification was inspired by her earlier research on social selling.

Margot van Brakel

Key-note speaker & Storyteller about the future and Communication strategist at Rabobank

Margot van Brakel has over 20 years of experience in communication and organisational change. In her lecture, she combines a philosophical vision with a practical approach to communication.

Camilla Borgmo

Digital Marketing Manager at Philips

Lecture topic: Customer Insights

Camilla shares her extensive knowledge and valuable experience on customer experience and customer engagement in today’s digital marketing world.

Anna Stoiloudi

Social Media Manager at Philips

Anna shares her ongoing journey of social media marketing. Anna organises a creative and fun presentation full of real life example of social media campaigns.

Daniel Otten

SEO specialist at HelloPrint & DMM alumni

During his lecture, Daniel provides an intriguing perspective on what SEO is and all the ways it impacts an e-commerce business.

Jorian Damen

Online consultant at Growth Minded

Lecture topic: Start-up Bootcamp

Jorian leads an informative lecture on how you can greatly influence the end result by conducting small experiments with data-driven marketing.

Ferdinand Koelewijn

Director at Growth Tribe

Ferdinand teaches that it’s not just about being faster and having better quality, it’s also about using lean methodologies to offer the right education to the right people at the right time.

Paul Versteeg

UX Lead at INFO

Paul challenges user-centred design with the dynamic variables of the web in his lecture. Getting a understanding of what the user actually wants is critical for making your design successful.
Picture of Gabrijel

Gabrijel Gavranović

Full Stack Developer & Enterpreneur at Gavro

Gabrijel can work with both the front-end and back-end aspects of websites which allows him to understand and teach business logic from a technical and practical standpoint. 

Adilio Soares Andrad

Digital marketing consultant (SEO)

Adilio consults companies to boost their SEO. He is a passionate marketeer who has a lot of experience to share.

Justyna Ciecierska

Growth Marketeer at RockBoost - The Dutch Growth Hacking Agency

Lecture topic: Growth Hacking

Justyna is a Growth Marketeer by passion and Strategic Manager by education. She has deep knowledge and hands-on experience in:
content marketing, SEO, email marketing, marketing automation, copywriting and business development.

Justas Petronis

Senior Product Manager at TransferGo Business

Lecture topic: Artificial Intelligence

Justas is eager to share experience with UX design and product marketing to show what’s in store for personalised product experiences. He will argue that digital marketers must either help it happen, or step out of the way and let the future cannibalize their organisations.

Estrella Spaans

Marketing Whiz & Data Adventurist

Lecture topic: Marketing Analytics

With a Master’s Degree in International Marketing and Business Analytics, Estrella is a freelancer working part-time at different companies in analytics, research, branding, and UX design. In her guest lecture, Estrella discusses the importance of data in marketing analytics and how data can be used to draw insights. Analytics and the ability to pinpoint useful information from data has truly proven that “data is the new oil”.

Anneloes Meijer

Online Marketing Trainee at Lead Today

Anneloes Meijer is an Online Marketeer with experience in both B2B and B2C marketing. During her guest lecture, Anneloes highlights the differences between SEA and SEO as well as offering advice on search engine advertisements.

Marloes Cator

Online Marketing Specialist at Lead Today

Lecture topic: Google Analytics

“At Lead Today, we focus on the optimisation of the sales and marketing process of B2B and non-profit organisations with business growth as the main goal. I started at Lead Today with my traineeship, and I am currently working as Online Marketing Specialist. My expertise lies with SEA, SEO and social advertising. During the guest lecture I enjoyed sharing some insights about online marketing in practice by focusing on SEA and SEO.”

Babiche Tervoort

Head of Customer Experience & Marketing at Moneyou

Lecture topic: CX Strategy

Babiche is Head of Customer Experience and Marketing at one of the best financial providers in the Netherlands – Moneyou. Babiche leads an insightful guest lecture all about FinTech, customer experience and how the two overlap. Her true passion for users, UX design and technology has evolved over her 25 years of experience.

Lok Sam Foo

Digital Marketing Consultant (SEO) at Dept Agency

Lecture topic: SEO & Creative Content

Lok Sam Foo is a Digital Marketing Consultant in the SEO department of Dept Agency. Lok Sam is excited to share his experience at Dept Agency where he has helped clients reinvent and accelerate their digital reality by creating experiences that people want and businesses need. His mastery in SEO allows him to host an exciting guest lecture full of knowledge and advice alongside real cases from his time at Dept Agency.

Furkan Erdogan

Social Media Advertising Specialist at Maatwerk Online

Lecture topic: SEA Advertising

After graduating from Rotterdam University of Applied Sciences and completing the Digital Marketing Minor in 2018, Furkan Erdogan – now a Social Media Advertising Specialist at Maatwerk Online – returned to his routes to host an interesting lecture alongside his colleague Michelle de Zeeuw. Furkan transferred his valuable knowledge on SEA, FaceBook campaigns and Google Ads into a practical and fun lecture.

Jeroen de Ruijter

Experience Lead at User Intelligence 

It’s hard to believe that a topic as intimidating as User Experience could be so interesting and surprisingly penetrable. When it comes to UX, Jeroen is able to make the complex clear and the clear compelling – something he firmly stands by. His experience in design creates an insightful and informative lecture that is centred around his knowledge and advice from the digital world. 

Michelle de Zeeuw

Online Marketer at Maatwerk Online

Lecture topic: SEA Advertising

Michelle has plenty of tips, tricks and tools to share when it comes to SEA. After Michelle’s practical lecture which she hosted alongside her colleague and alumni Furkan Erodogan, our students felt ready to tackle Google Ads and FaceBook campaigns. Michelle is a creative at heart and has plenty to share on her customer-focused experiences from the digital world. 

Jana van de Bos

Consultant at bynd GmbH

Lecture topic: GDPR & the advertising ecosystem

Jana is one of our own here at Rotterdam University of Applied Sciences. Currently, she is balancing her final year of International Business & Languages alongside her consultancy position at bynd GmbH. If you have any inquiries about data privacy and how companies need to prepare for a cookieless future – it’s time to call Jana. Not only is her background in the matter extensive, her passion and excitement are apparent and inspiring. 

Roderick Prince

Social Media Manager - \SOCIOBOKO at TBWA\NEBOKO

Lecture topic: Strategy & Creativity in Online Advertising

Roderick is a digital marketing professional with experience in content strategy, social media management, e-commerce and digital brand activations. Roderick guest lecture was full of inspiring and entertaining  campaigns that left us wanting more.