Get to know the teachers of the Digital Marketing Minor below!
These teachers are highly specialised and experienced in both traditional and digital marketing. They are ready to guide you through different marketing projects, prepare you for the graduation assignment, and also provide you with hands-on experience prior to your future career.
My name is Sabrina Blackmon and I’m new to the DMM team this year but I can already say that I’m right where I belong. Why am I teaching in the DM minor? I’m fascinated with communication and how it can affect someone’s feelings, mindset and behavior, such as someone’s behavior to buy or sell something, to become aware and interested in something, etc. In the digital age, communication has been taken to the next level and now we can see what our communication does to an audience almost instantly. Brainstorming about new ways, helping people get started or grow their digital presence as well as staying up-to-date with the latest trends and developments is more than a job to me, it’s a passion!
As a researcher and analyst, I was always interested in the cross-fertilization between Digitalization and Economics. With business and governmental experiences from the field of policy and finance-economics I studied and examined several policy areas when it comes to these challenges (i.e. GDPR ruling etc.). I try to challenge students to specialize on the opportunities in the face of challenges to key questions on digital marketing. In other words, ”out-of-the-box”-thinking. My experiences with digital marketing extended from governmental institutions to political campaigns. Having several research skills and organizational experiences, I also try to learn new stuff on programming such as Python, SQL and Java.