Four Marketing Tactics changed by Marketing Automation
Just when you are getting the hang of digital marketing, it’s revealed to you that it won’t be necessary anymore thanks to AI. Yet, we don’t actually agree with that. Letting machines work for you is a thing, but another to understand the actual tactics of digital marketing to stay amongst the humans on top of it. Marketing Automation refers to getting a marketing activity done with software and Machine Learning. These eliminate specific human-powered repetitive tasks. We will help you understand what to look out for with four marketing tactics currently being automated.
Tactic 1: Data management
Humans that collect, analyze, report and respond to data as a digital marketing tactic is a respected responsibility, but becomes obsolete as humans know far less of what they are actually doing with data and where to find it than machine learning does. For example, AI can automatically collect data from eye- tracking on the website that transcends effectiveness of you tracking Google Analytics data for a number of purposes. Not to mention that Google Analytics reporting on a dashboard can be automated as well.
Tactic 2: Scheduled posts and ads
Marketing Automation as well offers a good deal in automating E-mails, Social media posting and even ads. A limited Marketing automation tool automates delivery of these messages, while you still need to design the content, plan the for the delivery of it, and when it comes to ads, you are responsible for selecting the sequence for action-triggered or time-triggered ads. The advantages are that you plan ahead and that you don’t need to look back for a while unless you are diligent enough to track performance and make adjustments. Mailchimp is a great example that is often used to automate e-mails.
Tactic 3: Cross-Channel Management
More sophisticated use of Marketing automation involves a higher involvement of Artificial intelligence that further eliminates human touch. Some online Marketing automation software, such as Adobe Marketing Cloud and Oracle Eloqua are powerful enough to integrate all platforms and to even manage cross-channel content personalization ad delivery and lead-funnel management. These platforms are actually approaching fully automated marketing, but easily cost as much as much as a marketeer in employment.
Tactic 4: Virtual assistants speak for you
Virtual assistants have the ability to think cognitively enough to solve a customers’ problem in a chat, order your package, close deals with other virtual assistants or to task marketing automation platforms to automate marketing for you. Next to that, a VA’s still are simply a piece of code that speaks HTML and are able to create a functional interface for your new sales page content.
In spite of Marketing Automation to be applied to an increasing amount of tactics, humans will not become fully obsolete anytime soon, as they will remain on top of the strategy. They are demanded for creativity and maintain a human value vis-à-vis computer performances.
In conclusion, there is a lot going on and our marketing performance will be adding less value than that of computers over time, which justifies this trend in its efficiency. As marketing automation does allow for more effectiveness and clears out dull tasks, it makes room for the modern learner. Read on about our minor, where Marketing Automation is one of the many current trends that we cover.