The Digital Marketing Minor covers a multiple topics on the latest trends of digital marketing in its course content. Invest in yourself, grow your skill set, and gain experience by following lectures on the following topics. All of your assignments will be made using the RACE framework provided by SmartInsights.
The following topics will be covered in block 1 and 2.
The Digital Marketing Minor is involved with three main assignments which are specifically designed to help the students bring marketing theories into practice.
You will work individually and in a team on different digital marketing topics. An important part of this minor is the consultancy project where you will develop a digital marketing strategy for a company/organisation of your choice. Many guest lectures will be offered to inspire you.
Digital Marketing Plan (DMP)
Teams of 3 students will work on a Digital Marketing Plan (DMP) for a real company. The digital marketing plan will investigate the current digital marketing strategy of the company and students will give advice on how to improve this strategy, digital multi-channel, webpages and campaigns. Consultations will be provided by one of the lecturers on a weekly basis to help the students by guiding them throughout the whole project. This project stretches over block 1 and block 2.
Students can choose each block on which individual assignment they like to work. Below you can see the different options:
Each block you need to select a different assignment.
To pass the individual assignment, students need to obtain a digital marketing certificate and need to submit 5 guest lectures reflections each block. In block 1 students need to obtain the Google Digital Garage certificate and in block 2 students need to obtain the Google Analytics Beginner certificate. Click here to read more about the certifications.
The workshop is an assignment for a group of students. Every study block, the team will initiate one workshop to exchange knowledge with fellow students. Each workshop must be related to the digital marketing topic of the week and may be carried out in a uniquely creative style.
Note: full descriptions and instructions of the assignments are provided in the course handbook, which will be sent in the first week of the minor.
During the minor students have the opportunity to attend 2 inspiring guest lectures per week. The guest lectures bring knowledge about the latest developments directly from professionals. Each of the guest speakers is ready to inspire the students on a different topic in accordance with the digital marketing context. The students must attend a minimum of 5 guest lectures per block.
Click here to see the inspiring guest speakers of the Digital Marketing Minor.