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Discover and learn about some of the most interesting marketing facts written in these blog articles. Written by our Digital Marketing  students.

According to 2019 Digital Reports, “The estimated global population stands at 7.676 billion people. Out of these 7.676 billion people, about 57% of them have access to the Internet. This means that there are 4.388 billion people in the entire world that have access to the Internet.” In short, we can conclude that the era of digitalization has finally arrived. Imagine the number of people you will be able to target once you take your business online. Read More

When redesigning the digital marketing strategy for your business, it can be tricky to assign yourself a starting point and to stick with a coherent structure. Choosing a framework that conveys all you need from a relevant focus until detailed market segmentation and content marketing inherently keeps you on trace. We’ll go over how the RACE digital marketing framework repeatedly proves us a successful tool to improve your marketing plan. Read More

Key Performance indicators are invaluable to Digital Business. One of the main advantages of selling online is that almost everything is possible to be traced. Whether you want to report that you are making sales from a landing page from a Mailchimp campaign, or try to have a grasp of the quality of the content on a page; Google Analytics holds no secrets for you. We will give three examples of insightful KPIs to choose, and explain what they mean. Read More

AI, or, Artificial Intelligence is changing the way we do marketing. This pertains for most other professions, too. Unlike the book Life 3.0 that explains how AI will change the world, we will cover three ways Artificial Intelligence can, and eventually will change our content marketing strategies. Read More

Campaigns always include a message or offering that is new, and requires creativity. Yet, campaigns don’t pay off without defining and describing the right elements of which they consist. Smart Insights has a hands-on template ready for marketeers to create a campaign from scratch. The template aims to provide feasibility and integration of the six elements a campaign should have. Nonetheless, campaigns are less effective without being a part of a Digital Marketing strategy wherein all elements have a clear foundation. Let’s plunge into each of these steps. Read More

Just when you are getting the hang of digital marketing, it’s revealed to you that it won’t be necessary anymore thanks to AI. Yet, we don’t actually agree with that. Letting machines work for you is a thing, but another to understand the actual tactics of digital marketing to stay amongst the humans on top of it. Marketing Automation refers to getting a marketing activity done with software and Machine Learning. These eliminate specific human-powered repetitive tasks. We will help you understand what to look out for with four marketing tactics currently being automated. Read More